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Created September 26, 2012   —   Modified September 20, 2013

Lauzon launches Homestead Series

October 5, 2012, LAVAL, QC - Lauzon Distinctive Hardwood Flooring invites consumers to bring the warmth and allure of the past into their homes through its new Homestead Series of time-worn floors. Wide, beveled-edge planks, softly hand scraped or brushed, gives this floor a unique personality. Its deep, rich color palette and irregular grain is reminiscent of the past, the perfect complement to a country interior. Its texture adds character to a contemporary loft, and softens the formality of traditional décor. 

Imperfect Yet Perfect 

‘Homestead features oak, hickory and walnut,’ explains Company founder and CEO David Lauzon, ‘wood species known for their distinctive grains and patterning. And we purposely blend a mix of wood grades to provide variation in grain knotting and mineral streaks. We want each floor to have its own individual, unpredictable character.’ 

Truly Hand Scraped 

‘Honest hand scraping’ was a priority for Cheryl Grant, who directed the development of Homestead styling and coloration. Recognized in the industry as Canada’s leading lifestyle interiors trend consultant, Cheryl has in-depth knowledge of this process: ‘A great deal of so-called hand scrape in the flooring market is actually done by machine. As a result, the surface texture is very predictable. As well, the flooring is often 

aggressively distressed, overly manipulated, and ends up with an excessively high luster. It doesn’t have the kind of character we were looking for.’ 

In the Homestead Series, Lauzon opted for a more subtle, soft scraping – by hand – to provide a unique texture and lower luster. ‘That’s why we were able to create a softer, time-worn look,’ explains Cheryl, ‘A heritage look that reflects the past, yet works beautifully in any décor.’ 

Part of the Designer Collection 

The Homestead series is part of Lauzon’s celebrated Designer Collection, one of the finest groupings of unique hardwood flooring in the industry. The Designer Collection offers character woods, exotics and exclusive processes, including Lauzon’s remarkable, Titanium Matte Finish. Every floor in the collection is backed by a 35-year warranty. 

Titanium Matte Finish – Industry’s Finest 

Unique to Lauzon, this revolutionary matte finish provides phenomenal luster retention and scratch resistance. Its exceptional clarity allows the beauty of the grain to shine through. The soft texture and low luster ensures ease of maintenance. 

Environmental Integrity 

All Lauzon engineered flooring is compliant to CARB Phase 2 formaldehyde emissions. 

About Lauzon 

Lauzon Distinctive Hardwood Flooring is Canada’s flooring industry leader and a major hardwood flooring manufacturer in North America. From forest to floor, Lauzon is a fully integrated operation, a rare and enviable position for any company. Lauzon has earned a global reputation as the industry benchmark for innovative flooring products. It is a pioneer in sound environmental and green-value FSC-certified products. Lauzon Distinctive Hardwood Flooring is privately-owned and operated, with its main offices in Papineauville, Quebec, near Ottawa. 

For more information 

The Homestead Series is available exclusively to Lauzon dealers across North America. View the entire series on the website at